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02 · Shifting growth from paid-dependent to organic-led2024 – 2025

The PFH rebalance — paid to organic

Context

[Context paragraph — to be drafted in Phase B per CONTENT-VOICE.md and content-prompts/case-study.md.]

The question I was holding

[The specific question being held, framed as an open question.]

What I did

[Decisions and the reasoning behind them.]

What worked and what didn't

[Both sides, honestly.]

Outcomes

[Numbers and qualitative — substance standard per plan decision #16.]

What I took from it

[The introspection layer.]


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