A few of the working documents I keep open. Most are Notion docs I’ve shared often enough that it was easier to put them somewhere findable.
The customer profiling sheet I use when a new category needs language before it needs a funnel.
The structure I borrowed and adapted for operator work — context, question, decisions, what worked, what didn't.
A working document of the regulatory, trust, and category-naming checks I run before a launch.
A small collection — Atul Gawande, Indian healthcare reporting, the few growth essays I trust.