Context
[Context paragraph — to be drafted in Phase B per CONTENT-VOICE.md and content-prompts/case-study.md.]
The question I was holding
[The specific question being held, framed as an open question.]
What I did
[Decisions and the reasoning behind them.]
What worked and what didn't
[Both sides, honestly.]
Outcomes
[Numbers and qualitative — substance standard per plan decision #16.]
p.s.Recognised as runner-up at the ITC Excellence in Marketing Awards, 2022.
What I took from it
[The introspection layer.]